IMPORTANCE OF PRICE
is human nature for any consumer to try to find the greatest
value for one's dollar. This "fact" holds true with
the purchase of one's home.
Value is in the eyes of the beholder. In order to insure maximum
value to the consumer, the property should be placed in optimum
condition and then priced better than comparable properties.
When it comes time to buy, buyers are drawn to homes that appear
to be well maintained. That could mean adding a fresh coat of
paint to the outside of the house or to the inside walls and
ceilings. It also could mean repairing gutters, downspouts,
or replacing leaky faucets to name a few. It is important to
realize when your real estate professional points out these
areas of imperfections that you don't take it personally. They
are merely trying to help you to present the home in it's best
The marketing of a property is nothing more than "packaging"
and presenting the product to the consumer.
Ingredients of this package include location, number of bedrooms
and baths, fireplaces, basements, square footage, lot size,
views, conditions and updating, to name a few. Another key element
is what the market bears and what the market is willing to pay
for the product. I do not set the market, I only interpret it.
However whenever the proper balancing of packaging with pricing
is achieved, a successful sale will result.